Key sticking points include disagreements over “non-tariff barriers,” with the U.S. suggesting that the EU’s strict digital rules — particularly the Digital Services Act, which requires tech companies to take stronger action against harmful content — could fall under this category. EU officials insist these rules are non-negotiable.
The trade agreement was expected to be finalized shortly after it was announced, but delays have pushed back related measures, including a planned reduction in tariffs on EU car exports to the U.S.
While Washington seeks clearer commitments on market access for American goods such as foodstuffs and industrial products, Brussels argues that internal approval processes make it impossible to set exact timelines.
The deal sets a ceiling of 15% on most EU goods imported into the U.S., with certain sectors such as aircraft parts, pharmaceuticals, and critical minerals receiving exemptions. However, many in Europe view the agreement as unbalanced, noting the higher tariffs alongside significant commitments to U.S. energy imports and investments.
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